Copenhagen
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Websites
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2026
Hearth
Ordering and loyalty for a growing coffee chain, from first tap to pickup.
Deliverables
Timeline
Approach
A loyalty program built around the morning routine.
Regulars wanted their usual order ready when they walked in. We designed one-tap reorders, a stamp card that fills as you go and a website that sends people straight to the nearest café.
Result
Regulars come back more often, and faster.
Within three months a third of orders came through the app, and loyalty members visited noticeably more often than other customers.
Feedback
“I was amazed by how intuitive and user-friendly everything felt. It’s clear Alex is obsessed with every pixel — every transition designed to create an experience that blows your mind.”
34%
Orders placed in the app
+22%
Visits per member
John Murdoch
Client · Hearth