Lisbon
·
Brand identity
·
2025
Vela
An identity and launch site for a slow-travel studio that plans trips around the night sky.
Deliverables
Timeline
Approach
An identity drawn from the stars it’s named after.
The constellation Vela became a flexible mark that redraws itself for each destination. Wide-set typography echoes long exposures, and the palette comes straight from twilight photos taken on past trips.
Result
A brand as distinctive as the skies it sells.
The new site launched with three sold-out departures in its first month. The mark has since been embroidered, etched and projected onto a planetarium dome.
Feedback
“Working with Alex completely changed how I think about design. What used to take my team weeks now feels effortless — every detail considered, every interaction just... right.”
3
Trips sold out in month one
+180%
Booking enquiries
Thomas A. Anderson
Client · Vela