New York
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Websites
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2024
Luma
A marketing site for smart lighting, built in Framer with motion that follows the light.
Deliverables
Timeline
Approach
A website that moves from dawn to dusk as you scroll.
Backgrounds, gradients and product photography warm and cool with your scroll position, so visitors experience the light before reading about it. Design and build happened together in Framer, so motion was tuned in the browser.
Result
Visitors feel the product before they read about it.
Time on site tripled after launch, and the scroll-driven homepage became the centerpiece of Luma’s product demos at trade shows.
Feedback
“I’ve worked with a lot of designers, but Alex operates on a different level. The attention to micro-interactions and the way the whole experience just flows — it’s rare to see that kind of craft.”
3x
Time on site
+45%
Demo requests
Jay White
Client · Luma